The Library

The definitive guide to becoming a world-class leader, distilled from decades of executive coaching and leadership research.

Bestseller

The 8 C’s of Leadership

In this groundbreaking book, Reginald Gatsi distills decades of executive coaching and leadership research into eight powerful pillars. From Conviction to Compassion, each chapter provides actionable frameworks, real-world case studies, and practical exercises for aspiring and seasoned leaders alike.

Reginald Gatsi · English · 2026 Edition · 4.9 (127 reviews)

C1 · Conviction

Unshakeable belief in your purpose and mission

C2 · Courage

Boldness to act despite fear or opposition

C3 · Character

Integrity and moral fibre that earns trust

C4 · Competence

Mastery of skills through continuous learning and growth

C5 · Communication

Clarity, empathy, and influence in speech

C6 · Clarity

Sharp vision and strategic focus

C7 · Consistency

Reliable actions that build credibility

C8 · Compassion

Empathy and care for those you lead

You’ll receive the book by email shortly after your payment is confirmed.

More Titles on the Way

Ascend’s publishing programme is growing. Get in touch to hear about upcoming titles first.

Ascend Leadership Institute

Internationally accredited leadership training, headquartered in Zimbabwe.

© 2026 Ascend Leadership Institute. All rights reserved.